inCredible Messages Blog

Write Clear Concise and Compelling

Want your writing to be clear, concise, and compelling?  Do you in fact, get the opposite:  muddy, laborious, and bland?  It might be because you are trying too hard too early.

Composer Aaron Copeland said, “Inspiration may be a form of the super-conscious or the subconscious, I wouldn’t know.  But I am positive it is the antithesis of self-consciousness.”

Do you second guess every word you write, correcting for grammar, looking for the right word, rewriting each sentence or paragraph before you move to the next one? If so, you are the enemy of your own writing.  Your self-consciousness is hindering your writing.  Chances are it’s giving you a headache too.

Whether you are writing an email or a book, make a rough plan for your message.  Then just write.  Write according to the plan, but don’t be rigid.  Turn off your spelling and grammar check and just write.  Get the piece out on your screen.  In other words, refuse to be self-conscious about your writing weaknesses.

Once you get a draft down, walk away for a bit, long enough for your brain to disengage from the piece.

It makes sense to think about how to make a piece compelling as you plan.  For the most part, clear and concise is another matter.  The time to think about clear and concise when you return to a draft after a break.  Think ruthlessly about clear and concise writing during each revision.  Also work to make your work more compelling.  As you edit, ask the following questions:

  • How can I say what I want to say in less words?
  • How can I make those words more vivid and compelling?
  • What example would add clarity?
  • What sentences or paragraphs are extra–they add words but not impact?
  • When have I used a 5 dollar word when a clearer 50 cent word would be better?
  • Do I need to add more details to make a specific point or example vivid?
  • Is there a way I could speak to the reader’s heart as well as his or her head?

Save your critical (self-conscious) side until your editing stage.  In the earlier stage, allow the inspiration to flow!




Posted by Bonnie Budzowski in Writing Mistakes and How to Fix Them, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.


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