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Latest "How to Write Content to Attract Clients" Posts

Use a Marketing Formula to Write Your Nonfiction Book to Build Your Business

If you want your brand, content, or nonfiction business book to get noticed, it’s time to get NUDE. At least that’s what Andrew Szabo, known as The Marketing Chef, says.

In a 2015 interview on Voices of Experience, the National Speakers Association audio magazine, Szabo explained his acronym in terms of developing your brand. His points make as much sense when you are developing a nonfiction book as they do when you are developing a brand. Here’s how it works:

N Stands for Novelty. In order to capture attention amid the thousands of advertising messages your target readers experience each day, your message and nonfiction book must be fresh in some way. Don’t, however, let this intimidate you. Your message might be novel with a fresh angle, methodology, or delivery.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Expert Advice on Avoiding Communication Overload

John Medina, accomplished scientist and author of Brain Rules (2008), reports that the most common communication mistake is “[r]elating too much information with not enough time to connect the dots.”

Medina is not alone in suggesting we refrain from overloading our readers and listeners with information.  Gar Reynolds, in Presentation Zen, demonstrates that less is more in both words and graphics.  It makes sense for us as communicators to make fewer points people will remember than to bombard audiences with everything we know.

Knowing what to cut is both a skill and a discipline.  It begins with knowledge of your goals and your audience.  It ends with a certain amount of humility.  Just because you know something doesn’t mean you have to say it.

Also, just because you say something doesn’t mean your audience knows what to do with it.  Making the assumption that readers and listeners easily make the jump–from theory to their own situation–is dangerous. 

Posted by Bonnie Budzowski in Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Clear, Concise and Compelling Writing.

How to Create Content by Throwing Writing Away

In their quest to write a book or create content for their businesses, people often ask me how many words they should write each day. They also want to know what time of day is most productive for writers.  Should they write 500 words each morning or 1000 words each afternoon?  Should they lock themselves in an empty room or write in a busy coffee shop?

Unfortunately, successful authors don’t have a universal answer to these questions.  That said, there is a surprising practice they all share. Here’s one thing virtually all top writers have in common:  they expect to throw writing away.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

How to Start Writing a Book: Questions You Need to Answer

If you are wondering how to start writing a book, you might be thinking about what content to include or how to organize your thoughts.    If so, you’ve gotten ahead of yourself.  Start writing your book by answering two fundamental questions that could make or break your book.  Answer this questions correctly, and you increase your chances of success exponentially.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Creating Content to Build Your Business.

Write Content to Attract Readers and Potential Clients: Secrets to Compelling Writing

Without necessarily meaning to, readers and potential clients are looking for excuses NOT to pay attention to one more thing.  What can you do to grab attention and write content to attract readers and potential clients?

Think about your own selection process.  How many e-mail messages do you ignore or delete each day?  How many articles or websites do you shut down with a quick click?  What criteria do you use to decide?  How many seconds do you take to decide?  What makes you read a piece rather than give it a quick skim?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Six Proven Strategies for Clear, Concise, and Compelling Writing

Would you like your writing to be more clear, concise, and compelling? This article covers six proven strategies to move you there.  You’ll find that the strategies overlap and build upon each other. While each strategy will bring you closer to the goal of clear, concise,and compelling writing, used in combination, these strategies really boost the power of your writing.

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Creating Content to Build Business: How to Attract a Reader

Coaches, consultants, and entrepreneurs who are also authors enjoy increased credibility and higher fees, not to mention the personal satisfaction of seeing their names in print.  Yet it’s difficult to know where to begin. Begin creating content by thinking about the readers you want to attract.

With all the content available, your blog, article, or book doesn’t stand a chance unless you have something to unique or valuable offer a reader.  Whether your non-fiction writing is intended to establish your credibility or offer help to people suffering from a debilitating disease, unless you can attract readers, you waste your time creating content.

People read articles, blogs, website,s and books for a finite number of reasons.  Here are the major categories:

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Creating Content to Build Your Business.

Overcome Writer’s Block with this Proven Technique #1

Do you struggle with blank page or blank screen syndrome? Are you looking for a way to overcome writer’s block?  If so, try freewriting, a quick and easy technique that’s a favorite of professional writers.

In freewriting, you write whatever comes to mind for approximately 10 minutes.  You write rapidly (even randomly), without worrying about complete sentences, punctuation, or grammar.  Essentially, freewriting is writing to yourself to see what is going on in your mind.  You try not to even think much, let alone criticize yourself.

Posted by Bonnie Budzowski in How to Write Content to Attract Clients, Overcome Procrastination.

How To Create Compelling Content Using Numbers

In their information-overloaded lives, people rarely want exhaustive information—they want practical, actionable information that saves them time and frustration. Yet, experts who write material for websites, social media, and even books often spend inordinate amounts of time composing material that is “over the top” in terms of what the reader actually wants.  In the process, they lose the very readers they are trying to attract.  A recent experience reminded me of the importance of providing manageable amounts of information. 

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, How to Write Content to Attract Clients.