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Latest "Write a Non-Fiction Book that Builds Your Business" Posts

Use a Marketing Formula to Write Your Nonfiction Book to Build Your Business

If you want your brand, content, or nonfiction business book to get noticed, it’s time to get NUDE. At least that’s what Andrew Szabo, known as The Marketing Chef, says.

In a 2015 interview on Voices of Experience, the National Speakers Association audio magazine, Szabo explained his acronym in terms of developing your brand. His points make as much sense when you are developing a nonfiction book as they do when you are developing a brand. Here’s how it works:

N Stands for Novelty. In order to capture attention amid the thousands of advertising messages your target readers experience each day, your message and nonfiction book must be fresh in some way. Don’t, however, let this intimidate you. Your message might be novel with a fresh angle, methodology, or delivery.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

How to Create Content by Throwing Writing Away

In their quest to write a book or create content for their businesses, people often ask me how many words they should write each day. They also want to know what time of day is most productive for writers.  Should they write 500 words each morning or 1000 words each afternoon?  Should they lock themselves in an empty room or write in a busy coffee shop?

Unfortunately, successful authors don’t have a universal answer to these questions.  That said, there is a surprising practice they all share. Here’s one thing virtually all top writers have in common:  they expect to throw writing away.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

How to Start Writing a Book: Questions You Need to Answer

If you are wondering how to start writing a book, you might be thinking about what content to include or how to organize your thoughts.    If so, you’ve gotten ahead of yourself.  Start writing your book by answering two fundamental questions that could make or break your book.  Answer this questions correctly, and you increase your chances of success exponentially.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Creating Content to Build Your Business.

Write Content to Attract Readers and Potential Clients: Secrets to Compelling Writing

Without necessarily meaning to, readers and potential clients are looking for excuses NOT to pay attention to one more thing.  What can you do to grab attention and write content to attract readers and potential clients?

Think about your own selection process.  How many e-mail messages do you ignore or delete each day?  How many articles or websites do you shut down with a quick click?  What criteria do you use to decide?  How many seconds do you take to decide?  What makes you read a piece rather than give it a quick skim?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Non-fiction Book Writing & Publishing Secrets

Want to know how to write a non-fiction book  that has power to attract readers or a publisher?  Want to know if you have a formula for success?

Start with a diagnosis.  Ask yourself, where do my target readers hurt?  What causes them enough pain that they are willing to spend time and money to get rid of the pain?

Unless you are a celebrity, the foundation of a successful non-fiction book that attracts readers and builds your business is a solution(s) to a problem readers care about.  This is true whether you self-publish or pitch to a traditional publisher.  “Most non-fiction books are pain-point driven,” says Justin Branch, senior consultant with Greenleaf Book Group.  “People go to the bookstore looking for solutions to specific problems.”

According to Branch, Greenleaf Book Group publishes 80 titles per year.  This represents a mere 3% of the pitches they receive each year.  From what I gather from other sources, the 3% number is typical for traditional publishers.  

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, FAQs on Writing & Publishing, Creating Content to Build Your Business.

Creating Content to Build Business: How to Attract a Reader

Coaches, consultants, and entrepreneurs who are also authors enjoy increased credibility and higher fees, not to mention the personal satisfaction of seeing their names in print.  Yet it’s difficult to know where to begin. Begin creating content by thinking about the readers you want to attract.

With all the content available, your blog, article, or book doesn’t stand a chance unless you have something to unique or valuable offer a reader.  Whether your non-fiction writing is intended to establish your credibility or offer help to people suffering from a debilitating disease, unless you can attract readers, you waste your time creating content.

People read articles, blogs, website,s and books for a finite number of reasons.  Here are the major categories:

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Creating Content to Build Your Business.

For Better Writing Take a Rest

Whether you are preparing an article, newsletter, or a presentation, it’s easy to find a reason to wait until the last minute to get started. Whatever your reason, be aware that waiting will impact the quality of your work. One expert puts it this way:

All writing requires more than one draft if it is to be any good. Only by reviewing and revising can we transform rough ideas into shimmering jewels of expression. All diamonds require polishing, and so do our thoughts. 

Salvatore Iacone, Write to the Point

Most expert communicators begin projects early rather than late. Many purposefully start with a sloppy draft and then let that draft sit and “rest.” The sloppy draft provides the opportunity to explore the message without pressure and to clarify the content from the communicator’s point of view.

While the draft is “resting,” the author’s mind works with the material, even while it focuses on other tasks.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Multipurpose Content.

How to Solicit Feedback on the Pilot Chapter of Your Book

Once you’ve developed a plan for your book, it’s tempting to sit down and write, and write, and write.  I suggest you write a pilot chapter and then invest some energy requesting feedback before you move forward.  Some feedback and “course correction” based on a pilot chapter can save a great deal of re-writing headaches later.  For best results, however, you have to structure the process carefully.

First, select three to five people to ask for feedback.  Choose people who will be both supportive AND honest.  As much as possible, choose people who resemble your target reader, not experts on your topic.

In addition, request feedback from one colleague who can address accuracy, ethics, and other technical issues.

Next, give your readers very specific instructions.  At this point you are NOT looking for grammatical perfection.  You are looking for feedback on content, flow, and level of detail.

Request answers to the following questions. 

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Multipurpose Content.

Climb the Ladder to Clear & Concise Communication

Be vivid. Be concrete. Give details. This is classic advice for writers and speakers. We know the advice is good, but most people find vivid communication easier said than done.

Reframe the advice as follows, and you’ll find it more manageable: Move up and down the ladder of abstraction.

What’s the ladder of abstraction? Picture a standard ladder in your mind. On the bottom rung is your family dog, Fido. On the next rung is Labrador Retriever. On the next rung is canine. On the next is descendent of wolves. Next is man’s best friend. On the final rung is unconditional love. The bottom of the ladder is concrete. I can grasp Fido, touch him and smell him, feel his sloppy kisses. On the top of the ladder is an abstract category called unconditional love, much harder to define and touch.

The experience of Fido helps me to understand at least one dimension of unconditional love.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Multipurpose Content.

Turn the Book of Your Dreams into a Manageable Project

Authors who have turned the book of their dreams into a reality enjoy increased credibility and higher fees, not to mention the personal satisfaction of seeing their names in print.  Yet a book project can seem overwhelming.  Many people think spending a week away in a remote spot will jumpstart their writing project.  For some, the week just doesn’t become available.  For others, the week comes and goes, and they return home with a headache and a messy folder or computer file.  If this has happened to you, chances are you began to write without creating in a good plan.

The first step is focus

 Start with a visit to a bookstore.  Think about your dream, your expertise, and your audience.  Then find the place in the bookstore where your book belongs.  For example, does your book belong in the business section, the self-help section or the inspirational section?  Does the audience belong to a specific gender or age group? 

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Multipurpose Content.