inCredible Messages Blog

Latest "Multipurpose Content" Posts

Overcome the Top Communication Mistake

As you know, researchers are continually discovering new things about how human brains work. In his book, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, Dr. John Medina focuses only on those findings scientists can reliably replicate.

Medina’s book is well worth reading. His points regarding attention and communication are especially relevant to leadership communication. Consider the following quote (italics mine):

“The most common communication mistakes? Relating too much information with not enough time devoted to connecting the dots. Lots of force feeding, very little digestion.”

I encounter this force-feeding mistake when I work with coaching clients who are preparing to speak at conferences or in boardrooms. In virtually every case, these clients begin with an overwhelming number of points. They have so much to say, and they struggle to say it all. The internal urge to get all our data out is strong, no matter the time parameters or audience members’ attention spans.

Posted by Bonnie Budzowski in Multipurpose Content.

How to Create Content by Throwing Writing Away

In their quest to write a book or create content for their businesses, people often ask me how many words they should write each day. They also want to know what time of day is most productive for writers.  Should they write 500 words each morning or 1000 words each afternoon?  Should they lock themselves in an empty room or write in a busy coffee shop?

Unfortunately, successful authors don’t have a universal answer to these questions.  That said, there is a surprising practice they all share. Here’s one thing virtually all top writers have in common:  they expect to throw writing away.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Write Clear Concise and Compelling

Want your writing to be clear, concise, and compelling?  Do you in fact, get the opposite:  muddy, laborious, and bland?  It might be because you are trying too hard too early.

Composer Aaron Copeland said, “Inspiration may be a form of the super-conscious or the subconscious, I wouldn’t know.  But I am positive it is the antithesis of self-consciousness.”

Do you second guess every word you write, correcting for grammar, looking for the right word, rewriting each sentence or paragraph before you move to the next one? If so, you are the enemy of your own writing.  Your self-consciousness is hindering your writing.  Chances are it’s giving you a headache too.

Whether you are writing an email or a book, make a rough plan for your message.  Then just write.  Write according to the plan, but don’t be rigid.  Turn off your spelling and grammar check and just write.  Get the piece out on your screen. 

Posted by Bonnie Budzowski in Writing Mistakes and How to Fix Them, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Three Step to Unstuck

We all get stuck. Yet somehow, we think of this as a deficit. Whether we are on a plateau with a fitness goal, a business/career path, a relationship, an artistic product, or a sales goal, we think we shouldn’t be stuck. We think we should never be stuck.
Part of the problem is that we spend our time and energy beating ourselves up when we might use that energy to get unstuck. Seasoned professional coach, Brenda Vester, shares a three-step approach to get us out of that trap. Here is a quick paraphrase:

Posted by Bonnie Budzowski in Multipurpose Content, Leadership, Overcome Procrastination.

Read & Respond or Dump & Delete

A communicator has a matter of seconds to convince someone to attend and respond to any message (written, voicemail, book, or presentation).  For the most part, the receiver makes the decision automatically and unconsciously.  Take e-mail, for example.  Which of the following subject lines would you open rather than delete?

  • Help me reach my goal
  • Resources to meet Tuesday’s deadline
  • Three myths that are ruining your health
  • New members wanted
  • Which celebrity imploded now?
  • Sending your kid to college is a bad parenting
  • Another holiday fundraiser

Chances are you were able to make a split second decision about which e-mails are worth opening and which are not.  After all you do this every day with your inbox and your voice mail.  You don’t have time or inclination do debate over the value of a message.

Posted by Bonnie Budzowski in Multipurpose Content.

How to Tell a Killer Business Story: The 25% Rule

To have an impact, business stories need to “move” for the listener just as any other stories do.  Yet, most business stories are flat.  As a listener, you know what happened, but you don’t feel engaged or connected to the story.  You are an observer, not a participant.

If you want a story to “move,” you need to have a least a portion of the story take place in the present rather than in the past.  Imagine, for example, that I’m telling a story about a customer service hero in an organization.  I want the story to capture listeners  and move them to heroism too.

Posted by Bonnie Budzowski in Multipurpose Content.

Write Content to Attract Readers and Potential Clients: Secrets to Compelling Writing

Without necessarily meaning to, readers and potential clients are looking for excuses NOT to pay attention to one more thing.  What can you do to grab attention and write content to attract readers and potential clients?

Think about your own selection process.  How many e-mail messages do you ignore or delete each day?  How many articles or websites do you shut down with a quick click?  What criteria do you use to decide?  How many seconds do you take to decide?  What makes you read a piece rather than give it a quick skim?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Six Proven Strategies for Clear, Concise, and Compelling Writing

Would you like your writing to be more clear, concise, and compelling? This article covers six proven strategies to move you there.  You’ll find that the strategies overlap and build upon each other. While each strategy will bring you closer to the goal of clear, concise,and compelling writing, used in combination, these strategies really boost the power of your writing.

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Creating Content to Build Business: How to Attract a Reader

Coaches, consultants, and entrepreneurs who are also authors enjoy increased credibility and higher fees, not to mention the personal satisfaction of seeing their names in print.  Yet it’s difficult to know where to begin. Begin creating content by thinking about the readers you want to attract.

With all the content available, your blog, article, or book doesn’t stand a chance unless you have something to unique or valuable offer a reader.  Whether your non-fiction writing is intended to establish your credibility or offer help to people suffering from a debilitating disease, unless you can attract readers, you waste your time creating content.

People read articles, blogs, website,s and books for a finite number of reasons.  Here are the major categories:

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Creating Content to Build Your Business.

Overcome Writer’s Block with this Proven Technique #3

Tackling a big writing project, it’s easy to get bogged down and twisted up with details.  This aspect of writer’s block occurs when you struggle to communicate the overarching structure because you are overwhelmed with many details.  It might also occur when you have readers or audience members who require differing levels of detail.  When this happens, follow the failsafe technique of Light, Layered, and Linked.

I discovered the Light, Layered and Linked approach in a book called Writing for the Information Age by Bruce Ross Larson, published in 2002.  These three Ls have been a guiding force in everything I’ve written since.  The three Ls help me to overcome writer’s block by reminding me where I should start.  They also help my writing to be more clear, concise, and compelling.

Posted by Bonnie Budzowski in Business Writing Techniques, Multipurpose Content, Overcome Procrastination.