inCredible Messages Blog

Latest "Clear, Concise and Compelling Writing" Posts

Power of Writing a Nonfiction Book: Case Study

Fresh Views for Resilient Living by Sharon Eakes

Fresh Views for Resilient Living by Sharon Eakes

Writing a nonfiction book has unparalleled power to brand you as a thought leader, attract clients, and multiply your message. Sometimes the results are nearly magical. If you don’t believe it, consider what happened to Sharon Eakes.

Sharon Eakes is a vibrant individual and professional in her mid-70s. An executive coach, Sharon lives on her own terms, coaching part-time, travelling internationally, and spending precious time with family. As a coach to leaders who face complicated struggles; a survivor of a rare and aggressive cancer; and a deeply spiritual person, Sharon is passionate about living with intention.

For over 15 years, Sharon has written a column for a local community magazine called The Green Tree Times. Her monthly columns reflect on tapping the power of the mind, creating relationships that work, and seeing the connections between all things. Sharon reposts her monthly columns, complete with coaching questions, in her own online newsletter for clients and friends.

Posted by Bonnie Budzowski in Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Use a Marketing Formula to Write Your Nonfiction Book to Build Your Business

If you want your brand, content, or nonfiction business book to get noticed, it’s time to get NUDE. At least that’s what Andrew Szabo, known as The Marketing Chef, says.

In a 2015 interview on Voices of Experience, the National Speakers Association audio magazine, Szabo explained his acronym in terms of developing your brand. His points make as much sense when you are developing a nonfiction book as they do when you are developing a brand. Here’s how it works:

N Stands for Novelty. In order to capture attention amid the thousands of advertising messages your target readers experience each day, your message and nonfiction book must be fresh in some way. Don’t, however, let this intimidate you. Your message might be novel with a fresh angle, methodology, or delivery.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Expert Advice on Avoiding Communication Overload

John Medina, accomplished scientist and author of Brain Rules (2008), reports that the most common communication mistake is “[r]elating too much information with not enough time to connect the dots.”

Medina is not alone in suggesting we refrain from overloading our readers and listeners with information.  Gar Reynolds, in Presentation Zen, demonstrates that less is more in both words and graphics.  It makes sense for us as communicators to make fewer points people will remember than to bombard audiences with everything we know.

Knowing what to cut is both a skill and a discipline.  It begins with knowledge of your goals and your audience.  It ends with a certain amount of humility.  Just because you know something doesn’t mean you have to say it.

Also, just because you say something doesn’t mean your audience knows what to do with it.  Making the assumption that readers and listeners easily make the jump–from theory to their own situation–is dangerous. 

Posted by Bonnie Budzowski in Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Clear, Concise and Compelling Writing.

How to Create Content by Throwing Writing Away

In their quest to write a book or create content for their businesses, people often ask me how many words they should write each day. They also want to know what time of day is most productive for writers.  Should they write 500 words each morning or 1000 words each afternoon?  Should they lock themselves in an empty room or write in a busy coffee shop?

Unfortunately, successful authors don’t have a universal answer to these questions.  That said, there is a surprising practice they all share. Here’s one thing virtually all top writers have in common:  they expect to throw writing away.

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Write Clear Concise and Compelling

Want your writing to be clear, concise, and compelling?  Do you in fact, get the opposite:  muddy, laborious, and bland?  It might be because you are trying too hard too early.

Composer Aaron Copeland said, “Inspiration may be a form of the super-conscious or the subconscious, I wouldn’t know.  But I am positive it is the antithesis of self-consciousness.”

Do you second guess every word you write, correcting for grammar, looking for the right word, rewriting each sentence or paragraph before you move to the next one? If so, you are the enemy of your own writing.  Your self-consciousness is hindering your writing.  Chances are it’s giving you a headache too.

Whether you are writing an email or a book, make a rough plan for your message.  Then just write.  Write according to the plan, but don’t be rigid.  Turn off your spelling and grammar check and just write.  Get the piece out on your screen. 

Posted by Bonnie Budzowski in Writing Mistakes and How to Fix Them, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Write Content to Attract Readers and Potential Clients: Secrets to Compelling Writing

Without necessarily meaning to, readers and potential clients are looking for excuses NOT to pay attention to one more thing.  What can you do to grab attention and write content to attract readers and potential clients?

Think about your own selection process.  How many e-mail messages do you ignore or delete each day?  How many articles or websites do you shut down with a quick click?  What criteria do you use to decide?  How many seconds do you take to decide?  What makes you read a piece rather than give it a quick skim?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Six Proven Strategies for Clear, Concise, and Compelling Writing

Would you like your writing to be more clear, concise, and compelling? This article covers six proven strategies to move you there.  You’ll find that the strategies overlap and build upon each other. While each strategy will bring you closer to the goal of clear, concise,and compelling writing, used in combination, these strategies really boost the power of your writing.

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.