inCredible Messages Blog

Latest "Article Marketing to Boost Your Business" Posts

Write Content to Attract Readers and Potential Clients: Secrets to Compelling Writing

Without necessarily meaning to, readers and potential clients are looking for excuses NOT to pay attention to one more thing.  What can you do to grab attention and write content to attract readers and potential clients?

Think about your own selection process.  How many e-mail messages do you ignore or delete each day?  How many articles or websites do you shut down with a quick click?  What criteria do you use to decide?  How many seconds do you take to decide?  What makes you read a piece rather than give it a quick skim?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Six Proven Strategies for Clear, Concise, and Compelling Writing

Would you like your writing to be more clear, concise, and compelling? This article covers six proven strategies to move you there.  You’ll find that the strategies overlap and build upon each other. While each strategy will bring you closer to the goal of clear, concise,and compelling writing, used in combination, these strategies really boost the power of your writing.

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, Writing Mistakes and How to Fix Them, How to Write Content to Attract Clients, Business Writing Techniques, Multipurpose Content, Clear, Concise and Compelling Writing, Creating Content to Build Your Business.

Creating Content to Build Business: How to Attract a Reader

Coaches, consultants, and entrepreneurs who are also authors enjoy increased credibility and higher fees, not to mention the personal satisfaction of seeing their names in print.  Yet it’s difficult to know where to begin. Begin creating content by thinking about the readers you want to attract.

With all the content available, your blog, article, or book doesn’t stand a chance unless you have something to unique or valuable offer a reader.  Whether your non-fiction writing is intended to establish your credibility or offer help to people suffering from a debilitating disease, unless you can attract readers, you waste your time creating content.

People read articles, blogs, website,s and books for a finite number of reasons.  Here are the major categories:

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, How to Write Content to Attract Clients, Multipurpose Content, Creating Content to Build Your Business.

How To Create Compelling Content Using Numbers

In their information-overloaded lives, people rarely want exhaustive information—they want practical, actionable information that saves them time and frustration. Yet, experts who write material for websites, social media, and even books often spend inordinate amounts of time composing material that is “over the top” in terms of what the reader actually wants.  In the process, they lose the very readers they are trying to attract.  A recent experience reminded me of the importance of providing manageable amounts of information. 

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, How to Write Content to Attract Clients.

Twelve Things You Can Do Fit Writing into Your Schedule

  1. Use a Buddy System
    Enlist a friend ask you for tips to solve a problem in your area of expertise.  Ask the friend to capture the tips as you speak.  Choose the top tips.  Add a sentence or two to explain each tip, and you have an article.  It might look like this one!
  2. Write in Short Chunk
    In the midst of a busy work week, people want short, practical pieces of information.  A 500-word article is easy easier to write and easier to read than a 3000-word article.  Give yourself permission to be brief.  Even design a book as a series of short chunks of information.
  3. Write Sloppy First Drafts
    Professional writers give encourage themselves to write sloppy drafts. Critiquing each sentence or paragraph as you go makes the process longer and can lead to writer’s block.  Always separate writing from revising.
  4. Turn Off Your Spell Check as You Write
    Those squiggly red and green lines interrupt your train off thought and get you off track. 

Posted by Bonnie Budzowski in Article Marketing to Boost Your Business, Multipurpose Content.

Worried You Dont Have the Gift of Writing?

Many of us look at our writing and feel dissatisfied.  Each piece takes a long time to write, and then we find awkward sections, longwinded descriptions, tangents, and mistakes.  To top it off, our writing sounds stuffy, scholarly and boring—not at all like we mean it to sound.

When you feel dissatisfaction like this, it’s tempting to decide you just don’t have the writing “gift.”  Perhaps nature gave you a good mind for numbers or good people skills, but not good writing skills.  Perhaps nature shortchanged you—but perhaps not!

Most of us sit down at a keyboard and expect to compose a finished piece of writing.  In fact, this expectation is utterly unrealistic.  Professional writers invest time and effort into developing their skills, just like you invest time and effort into developing skills in your specific area of expertise.

Think about this:

  •  Can you imagine a concert composer sitting at a piano, expecting a complete and beautiful symphony to simply fall out?

Posted by Bonnie Budzowski in Write a Non-Fiction Book that Builds Your Business, Article Marketing to Boost Your Business, Multipurpose Content.